Since 1998, Care2 (www.care2.com) has attracted 15 million “do gooder” members, 11 million monthly visitors and more than 600 nonprofit partners worldwide, making Care2 by far the largest online social action network of people making a difference for the environment, human rights, animal welfare and other major causes. Care2 members take action every day in many different ways to make a better world.

Along the way, Care2 also has grown into a powerful resource for nonprofit organizations.  By tapping into Care2’s mostly female, well educated and highly engaged community, hundreds of nonprofits have greatly expanded their base of donors, volunteers and supporters. Hundreds more have mobilized Care2 members to win important advocacy victories.

Nonprofits use Care2 as a targeted source to recruit high volumes of supporters, with exceptional results. Care2 actually pioneered the field of online “lead generation” campaigns -- often called email list growth or list building campaigns -- for charitable organizations more than 10 years ago. Care2’s experienced campaigners use compelling email and online content, combined with action opportunities that are customized for each nonprofit’s campaign. Next Care2 identifies and recruits just the right subset of its millions of civically engaged members who are most passionate about a particular cause, prompting them to sign up voluntarily for the nonprofit’s email list. The nonprofit typically pays only for the actual signups delivered by Care2, using a transparent. results-based pricing model that nonprofits greatly prefer to the way traditional online advertising is sold (i.e. with no guarantee of measurable results or success).

In 2010, Care2 dramatically extended the reach and impact of its nonprofit clients’ campaigns by launching the “Care2 Take Action Network. This group of more than 60 media partners – including The Huffington Post, Grist.org, Mother Jones, LinkTV and Daily Beast/Newsweek – promotes Care2 campaigns extensively via their websites and email messages to an additional 70 million unique citizens every month. The Care2 partner network continues to grow all the time.

Care2 proudly became a B Corporation in 2008 to further ensure that its own mission was completely aligned with the mission of its nonprofit clients, who continue to patronize Care2's services every year precisely because of the direct contribution these services make to their organizations' own success. Care2's work with these nonprofits helps them to advance their causes, diversify their revenue sources and ensure that their organizations remain strong and sustainable.

To find out more about Care2 and its powerful services for nonprofits, please contact Clint O’Brien at (202) 785-7308 or clint{at-sign}care2team.com.